Blogging is often overlooked as a valuable marketing tool, but the truth is that blogging can have a major impact on your business’s earnings.
What is blogging?
Blogging is a form of online publishing where individuals or businesses share their thoughts, ideas, opinions, and experiences with a wider audience.
A blog typically includes text, images, videos, and other multimedia elements and is updated regularly with new content. Blogs can cover a wide range of topics, from personal experiences to news and current events to specific areas of expertise. They provide a platform for people to express themselves, share information, and engage with others in a conversational way.
Is blogging important?
Blogging has become an important tool for businesses, organisations, and individuals looking to establish an online presence, build their brand, and connect with customers and stakeholders.
Through blogs, businesses can share valuable information, provide insights and expertise, and engage with their audience in a meaningful way.
Think about it this way: when you read a blog post that resonates with you, you’re more likely to remember the name of the company behind the post and visit their website. And if that company provides valuable content on a regular basis, you’re likely to become a loyal customer. That’s the power of blogging.
Here are 5 specific ways that blogging can help your business grow:
- Improving search engine optimization (SEO): Regularly updating a blog with relevant and high-quality content can improve a website’s ranking on search engines and make it easier for potential customers to find you.
- Building brand awareness: By publishing informative and engaging content, businesses can establish themselves as experts in their field and build a loyal following.
- Generating leads: By including calls to action in blog posts, businesses can encourage readers to take specific actions, such as filling out a form or making a purchase.
- Engaging with customers: Blogging provides a platform for businesses to engage with their customers by answering questions, addressing concerns, and sharing their thoughts and experiences.
- Staying top-of-mind: Regularly updating a blog with fresh content can help keep a business at the front of customers’ minds and increase the chances of repeat business.
What you may not realise is that blogging has a major impact on your website’s SEO. In fact, businesses that blog receive 97% more links to their website. And those links can help your website rank higher in search engine results pages, making it more likely that potential customers will find your business.
Rregular blogging gives you more opportunities to use keywords and phrases that are relevant to your business, making it easier for customers to find you when they’re searching online.
If you’re not already using blogging as part of your marketing strategy, now is the time to start. Blogging provides an opportunity to connect with customers, generate leads, and drive traffic to your website. So if you’re looking for a way to help your business grow, consider starting a blog today. It could be the best decision you ever make!
Here at strand we offer a local SEO package where we take all of the stress out of blogging. We will write and add 9 subject specific blog articles for your web site as part of a monthly package. Find out more here