We all know how beneficial an online marketing campaign can be, especially during troubling times when the majority of businesses will choose to hit the pause button, and there are many different ways that they can be implemented. Search Engine Optimisation (SEO) is perhaps the most prevalent internet marketing method around and clients can choose to opt for a local or a national campaign based on their aims.
What is National SEO?
It is how broad national SEO is that sets it aside from local campaigns. After all, keyword research will avoid specifics like cities and towns and focus on a competitive industry keywords relating to the services that the client provides. This process tends to be a lot more advanced because it requires the technician to find the most appropriate keywords in order to provide the most high-quality and cost-effective campaign.
Since the keywords are so broad, there are a lot of other businesses competing for them too and this means that it can take up to 6 months for the results to be displayed in the Search Engine Results Pages (SERPs). In fact, this is the very reason why national SEO is often more expensive and requires a bigger commitment from clients as consistency is a quality that cannot be understated when the competition is so fierce.
Despite this, investing in national SEO can help a business create brand authority within the SERPs because a website that is known on a national scale can attract more visitors and organic referrals with a lot more ease than those who opt for local SEO instead. This means that national campaigns are often considered a beneficial investment for the future.
Any SEO technician worth their salt should be able to provide a client with the distinct differences between a local and national campaign. With this said, there are a variety of benefits that can be obtained from national SEO as it allows a business to face their biggest competitors head-on. If you’re looking for national or local SEO services, or just want to talk through your SEO needs with the best SEO Manchester has to offer, then get in touch with Strand Creative today!