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In this new golden age of all things media and technology, you will swiftly find social media is the gateway to getting your business seen and heard. Through the tool of social media, you can drive traffic to your website, engage with users and grow a loyal following. Ether you are looking to gain more traction to your web page or perhaps you’re trying to build a new clientele, this blog will cover the importance of social media and how you can use it to help grow your business to its fullest potential. 

Reach your desired audience: 

With over a billion collective social media users you are bound to find customers who are interested in your products or services. Setting up a social media page such as Facebook or Instagram will allow you to be seen and heard, to reach customers who will be interested in your products and from there you can share valuable content and build close relationships with your customer base. We recommend using hashtags (#) relating to your product or service to help increase the reach. Creating engageable and shareable content has the chance to go viral which will inevitably bring more customers and increase visibility, remember to be consistent! 

Build a loyal following: 

If you consistently post on socials a following will come naturally however it is how you maintain that following what is important. Engaging and interacting with your followers will be the quickest way to build a loyal following. Replying to comments, answering direct messages, and posting interactive content will build a close rapport with followers. These followers are going to be more likely to visit your website, engage with your content and recommend it to others. 

Direct traffic source and back links: 

Social media platforms serve as a great direct traffic source. This essentially means it provides more visitors to your page. This means it is important to make sure your website’s directory is clear and accessible for all users. 

Social media is the means of all information in today’s society. If you are not using it to gain traction and visibility to your website, you will struggle to grow your website so therefore to conclude, create social media pages! 

For more information about Strand Creative, visit our website for all your marketing needs. 


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