Submitting to directories is a great way to build links and increase your search engine rankings. In semi-competitive industries, it can produce great results. If you add article creation and social media marketing into the link-building formula, you can achieve great results within any industry. Article submission is just one part of Off-Page SEO, but it’s a valuable one.
Webmasters want to attract as many visitors as possible to their websites, particularly to sites that sell a product or service as traffic revenue.
Search engines have also become wise to other tricks used by unethical SEO companies, such as ‘doorway pages’, ‘link farms’ and other ‘black hat’ methods. Search engines such as Google also change their display algorithms to eliminate the effectiveness of various tricks, so what worked yesterday will most likely not work today. Among the few exceptions to this rule are good content and directory listings.
If your website is listed in good directories, it could bring visitor traffic directly. Many web-surfers search directories such as Yahoo and DMOZ for information. If they find your site under the category they are searching, they are quite likely to click through to it if the description is sufficiently intriguing.
More importantly, however, listings in directories are links on which search engines put a value. The moregood links that point to your site, the higher search engines rate your website. Links under appropriate categories in well-organised and established directories are examples of good links.
When search engines decide that your web page is an important source of information, they display these pages at the top of their search results. And when someone searching for information finds your site on the first or second search results page, they are quite likely to visit it.