Off-page SEO is the process used to promote your website off-site to improve its search engine rankings. As with On-Page SEO, this type of optimisation is conducted externally to the website. There are a few things we can do off-site to increase your rankings, largely by building up more links. These will lead to better Google PageRank and better search engine rankings.
This is important, because when we generate backlinks for our clients’ sites, we look for quality (not all links are created ‘equal’ and links from low-quality sites will have little or no impact on your rankings). The best variation of links you can get are from trusted sources such as universities, newspapers and even some of the top-notch directories such as DMOZ and Yahoo.
It can be difficult to spot the good links. Here are a few questions you should ask yourself when looking at sites or pages from which to get links:
* Is this site or page relevant to what I do?
* Is this site linking out to any low quality off topic sites?
* Is this site or page going to send the right sort of traffic?
* Is this site or page ranking well in the search engines?
* Does this site have a lot of links from other websites?
We generate these backlinks from a mixture of high-authority websites as well as low, getting a good and natural variance in the links quality. These can be in the form of:
- Article submissions
- Blog commenting
- Classified ads
- Directory submissions
- Forum postings
- Link exchanges
- Press releases
- Online groups
- Social media and networking
- Social bookmarking websites
- Video submissions
This is not rocket-science, but it is very labour-intensive and time-consuming. Why not let us worry about your SEO, while you focus on your business?