In a nutshell, here are the Pros:
It’s very easy to use.
You don’t need to be an expert in either Shopify or web development. You can have your website hosted via Shopify and your store can be created so that you can edit your website as and when you need to, for example, if you want to add products or highlight promos and so on.
Easy-to-use interfaces, ridiculously simple navigation bars, high-res images and shopping carts with CTA buttons that stand out from the crowd – what’s not to love?
It loads rapidly.
Slow loading speed is a big no-no in ecommerce websites – you don’t want your shoppers abandoning their carts or heading elsewhere. Fortunately, Shopify has a great reputation for handling page speed.
Multiple channel agency.
Whatever you’re selling, on a Shopify website, you can do it via your social media channels, Amazon, or other apps. How cool is that?
In lots of different languages and by phone, chat, or email, the helpful Shopify bunch is in action 24 hours a day, 7 days a week to sort out any issues you might have.
There’s the Help Center, with lots of FAQs to help guide you step-by-step through the stuff you need to know about.
And the sublimely helpful team at Shopify have also created the Shopify Partner Academy, with videos and courses, to help you develop your skills and grow your business more quickly.
You can have a 14-day free trial – just head over to Shopify’s website and you’ll see it on the front page. No need to give them any payment info, just crack on.
Then, if you love it, there are 3 different plans to choose from depending on what you’re after, starting at $29 per month for the Basic level, through to the Shopify Plan at $79 per month, right up to the Advanced Plan at $299. Transaction fees vary, along with the number of staff accounts you get.
And if it doesn’t work for you, there’s no charge. You’re winning all the way.
And the Cons…
Are there any? Everything has some drawback or other, doesn’t it?
But this is what you should know, in the interests of transparency.
You need developers for advanced customisation options.
Shopify isn’t an open-source platform. The good news is, at Strand, we have years of experience and fluency in Liquid code language, so we can help customise your online Shopify store to make it look exactly the way you want it.
Shopify’s brilliant because of its compatibility with so many of the Apps we love to use.
The bad news? Most of those Apps will bill you on a monthly basis. You need to think really carefully before you pile on extra costs that might not be an effective investment.
Shopify wants certain strings added to URLs.
For example, your blog has to have ‘/blog/blog-category/’ in the URL. It’s a bit clunky and makes creating system-compatible marketing content a bit tricky.